June Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from May 17 to June 17.

Lee Je Hoon topped this month’s list with a brand reputation index of 3,620,011 for June. High-ranking phrases in his keyword analysis included “Big Deal,” “Yoo Hae Jin,” and “presence,” while his highest-ranking related terms included “sincere,” “passionate acting,” and “empathize.” Lee Je Hoon’s positivity-negativity analysis also revealed a score of 89.91 percent positive reactions.

Lee Jae In took second place for the month with a brand reputation index of 3,206,798, while Son Suk Ku ranked third with a score of 3,059,990.

Lee Byung Hun came in at a close fourth with a brand reputation index of 3,020,198, and Yoo Hae Jin rounded out the top five for June with a score of 3,004,799.

Check out the top 30 for this month below!