From Disrupt to Revolutionise: 5 Words That Have Lost All Meaning

​Semantic bleaching​

Words don’t just catch on or fizzle out with time, they also gain or lose the intensity of their meaning. This erosion, called semantic bleaching, occurs when a relatively-obscure word finds broader usage and is stripped of its original, specific connotation. Here’s how the language of change itself has undergone this dilution.